Technology Dimension to Tweaking the Campaign Build Process

  • 06 May 2015
  • Posted by Anand Sambasivam
  • 0 Comments

We looked at the business impacts of the build process and how every marketer needs to worry about it. Here’s a technical dimension to managing the campaign build process effectively, though as a solution it is challenging to implement unless you own the marketing platform lock, stock and barrel.

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