With 2015 galloping forward, we have cumulated what we believe to be the most pertinent predictions for CMOs this year. These predictions have been curated from the most trusted minds across industries, viz. Forrester, IDC, marketingtechblog.com and marketingland.com, amongst others.

“It is not about playing differently – it is about a different game.” (R. Bernhard & A. Olderog, Vivaldi Partners Group, 2014) The last three years have witnessed a revolutionary shift in the role of the CMO; one that has compelled us all to sit up, take notice, and make changes.