DIG DISCOVER DRIVE
Greyferret is a marketing intelligence platform that uses ecommerce customer data to construct customer behavioral insights and drive highly tailored marketing programs at online customers. Greyferret provides technical and advisory services to ecommerce marketers using which they can leverage insights and intelligence from the platform , accurately segment customers, map customer journeys, predict customer preferences and seamlessly enable the most apt next best marketing action.
Dig
Greyferret offers out of the box connectivity with
popular ecommerce and marketing platforms.
Greyferret tunnels into ecommerce data to extract
information relating customer purchase and email
engagement behavior including recency of purchases
and email opens, frequency of purchases and email
clicks and monetary values of purchases.
Features:
- eCommerce integration – BigCommerce, Magento and Shopify
- Customer Purchase Behavioral Data – Recency, Frequency and Monetary values.
- Customer Engagement Behavioral Data – Recency and Frequency values
Discover
Greyferret’s intelligence algorithms analyze
customer purchase and engagement data to high
degrees of granularity to uncover insights related
to customer online behavior. Greyferret equips
marketers with a formidable set of analyses and
intelligence that can define and segment the base of
online customers. Greyferret’s Customer Lifecycle
Journey and Spend Projection Intelligence provide a
fully rounded suite of analytic functionalities that
open up new perspectives on customer behavior.
Drive
Greyferret helps turn behavioral insights into
executable marketing actions that in turn drive
successful marketing campaigns. Greyferret provides
predictive cross selling intelligence allowing
marketers to create a highly tailored and accurate
cocktail of product recommendations and customer
segments that result in the highest successes.
Seamless integration with popular marketing
platforms enables highly streamlined push of
campaigns across multiple channels.
Features:
- Cross Sell Tactics Builder
- Product and Segment Recommendation Engine
- Marketing Platform Integration
- Multichannel closed loop campaigns across Email, Mobile and Web
- Cross Sell, Retention, Win-back, Loyalty Campaigns and more
contact
Find greyferret at: query@greyferret.com