We looked at the business impacts of the build process and how every marketer needs to worry about it. Here’s a technical dimension to managing the campaign build process effectively, though as a solution it is challenging to implement unless you own the marketing platform lock, stock and barrel.

Solution: Move the Build & Merge process outside the operational Email Marketing database.

Benefits:  

Marketing technologists need to be increasingly aware of the constraints that come in her/his away in staging successful email campaign. The delivery process hogs database resources and renders the system unavailable and / or too slow  for other contenders like online subscriptions, data loads and reporting.  Marketers need to manage  the delivery process effectively as the key to ensure predictable  campaign delivery, high availability to competing processes and in case of SaaS based platforms – direct Customer Satisfaction.