Operational Approach to Tweaking the Campaign Build Process
Marketers need to comprehend that a cloud based marketing platform is enticing but SHARED across other customers of the ESP / MSP. If their campaigns have a performance problem, you can bet your boots that your holiday / week end campaign gets hit as well.
The challenge of course, is in getting this context – MSPs may not share this information and degree of “Infrastructure Sharedness” too freely. After all, as a marketer, you subscribe to SLAs around the infrastructure not to a “labeled” marketing server itself.