Demystifying online customers – One segment at a time
If you run an ecommerce store or connected to its money making even in the remotest way, then you know that your customers are your lifeblood. Now keeping your customers engaged and happy with your site are never-ending challenges. You’re perennially at risk from competitors, constantly changing product lines and of course, the highly fickle nature of customers who are ready to abandon your store at the drop of a hat (or cart in this case).